18 Best Shopify Blogs (With Pro Tips For Your Traffic Growth)

How do you get an extra 10,000 ready-to-buy visitors to your store per month — for free?

Now I’ve got your attention!

The answer is your blog. Content marketing is a great, cost-effective way to grow your brand, get more traffic, and increase your bottom line.

Ready to get inspired?

In this article, I reveal 18 of the best Shopify blogs bringing in 10,000 visits per month or more — and what you can do to copy their success. Let’s do it!

Note: Monthly site traffic was found using SimilarWeb, and includes ALL traffic from all sources (including social) to all pages, not just the blog.

CLOTHING/APPAREL BLOGS

First up, we have blogs all about your attire.

1. THIRDLOVE’S “UNHOOKED” BLOG

Monthly Site Traffic: ~1.4M

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Sister Sizes: The Bra Secret Every Woman Should Know [Product-Related]

2. Plunge Bras: The 1 Style Every Woman Needs in Her Drawer [Product-Related]

3. 10 Bra Tips We Wish Mom Told Us [Educational]

ThirdLove sells one thing: bras.

Because of their focus, they know their target market really well. And it shows in their content.

All their articles are centered around bras: buying them, picking them, understanding them, loving them — you get the idea.

Note: ThirdLove ranks above Amazon product pages with their “Plunge Bras” article, showing how important content is to improve your SEO and beat the competition.

When To Use This Blog Style:

• Education on the size of your products is important for your customers.

• Your product has different types (e.g., plunge bra, push up bra, strapless bra).

• You have pro tips you can share about your products.

2. RIDGEWALLET’S BLOG

Monthly Site Traffic: ~750K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Do you need an RFID wallet? [Educational]

2. Best ways to stop losing your wallet, keys, and cell phone [Educational]

3. Best Credit Cards for Travelers [Product-Related]

Ridgewallet sells metal wallets that are both minimalistic and functional.

Their mission is to eliminate the clutter we carry daily, from big, overloaded wallets to pocket knives, backpacks and more.

Their blog is all about improving your wallet and the things you carry, as well as improving your life.

When To Use This Blog Style:

• To educate your readers if your product is right for them.

• When you have general lifestyle advice that relates to your products.

3. RHONE’S BLOG

Monthly Site Traffic: ~186K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. The Best Gyms In Miami [Educational]

2. The Turkish Get-Up: A Beginner's Guide [Educational]

3. 4 Healthy Eating Tips from NFL Players [Educational]

Rhone sells “premium activewear engineered for men.”

Unlike other “blogs” on this list, Rhone calls their content a “Journal for Men Who Dare to Endure”. It’s a magazine-style combination of interviews with athletes, tips for men who are active, and news articles.

When To Use This Blog Style:

• You care more about brand awareness than a direct content-to-sales path.

JEWELRY BLOGS

Next up, we’re bringing the bling!

4. MVMT WATCHES’ BLOG

Monthly Site Traffic: ~1.6M

Top 3 Articles by Monthly Search Traffic OR Shares:

1. His and Hers Watches [Product-Related]

2. Disruptors and Dreamers: Christian Guzman [Educational]

3. Shop the Look of Jojo Fletcher [Product-Related]

MVMT Watches sells premium “on-trend” watches, sunglasses, and accessories at affordable prices.

Their blog is also original; rather than writing articles like everyone else, they show the looks and routines of their most well-known customers. You can buy an influencer’s exact apparel right from the articles!

When To Use This Blog Style:

• You have influencers or celebrities who wear or use your products.

• It makes sense to share your products in a blog post (related to a holiday, for example).

5. SPIRIT ANIMAL’S BLOG

Monthly Site Traffic: ~855K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Spirit Animal Quiz [Product-Related]

2. How to Find Your Spirit Animal [Educational]

3. Raven Spirit Animal [Product-Related]

Spirit Animal sells spirit animal jewelry and totems.

Something cool about Spirit Animal compared to many other retailers on this list is they’re a content-first business — content is their primary marketing tool and their products are secondary.

When To Use This Blog Style:

• You’re in a niche that’s bigger than just the products you sell and you can get more traffic from covering the whole niche rather than just your products.

HEALTH/FOOD BLOGS

Our third category is all things health and food.

6. THE KETTLE AND FIRE BLOG

Monthly Site Traffic: ~700K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Keto Diet Food List [Product-Related]

2. Why Is My Poop Green? [Educational]

3. Keto Pizza With Pepperoni [Product-Related]

Kettle and Fire sells premium 100% grass-fed bone broth (among others).

They’re one of my favorite examples of how to use your Shopify blog. They use a combination of recipes, how-to guides, health advice, and news articles to drive traffic to their products through sidebar opt-ins, internal links, and pop ups.

When To Use This Blog Style:

• You can write highly educational content that’s also related to the products you sell.

7. PERFECT KETO’S BLOG

Monthly Site Traffic: ~2.2M

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Keto Macro Calculator [Educational]

2. What Are Ketones? [Educational]

3. These 13 Keto Fast Food Places Make Low-Carb Easy [Product-Related]

Perfect Keto sells Keto diet-friendly foods.

They also happen to be the “perfect” example of what happens when you use content marketing to its maximum impact. They have ultimate guides, a podcast, recipes, and much more — all related to the Keto diet and living a healthy lifestyle.

In other words, regardless of what you’re looking for, they have a resource waiting for you to opt-in, and a funnel to get you to eventually buy.

When To Use This Blog Style:

• You can write highly educational content that’s also related to the products you sell.

8. BULLETPROOF’S BLOG

Monthly Site Traffic: ~1.6M

Top 3 Articles by Monthly Search Traffic OR Shares:

1. How to Make Bulletproof Coffee … And Make Your Morning Bulletproof [Product-Related]

2. MCT Oil vs. Coconut Oil: What Is MCT Oil Really? [Product-Related]

3. 9 Best Keto Bread Recipes That'll Make You Forget Carbs [Educational]

Bulletproof has built a name for themselves selling Bulletproof Coffee — ridiculously pure coffee. They’ve since expanded into supplements, protein powders, and more.

Like Perfect Keto, Bulletproof was built on the back of great content. The founder, Dave Asprey, caused Bulletproof Coffee to become a mega-hit after writing the New York Time’s best-selling book, The Bulletproof Diet. Since then, he’s expanded into blog content, podcasts, and more.

Note: Bulletproof’s “MCT Oil vs. Coconut Oil” article ranks above other product pages for the keyword “MCT Oil”.

When To Use This Blog Style:

• You can write highly educational content that’s also related to the products you sell.

9. HUEL’S BLOG

Monthly Site Traffic: ~918K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. The 26 Essential Vitamins and Minerals — Deficiencies and Toxicity [Product-Related]

2. Comparison To Soylent [Product-Related]

3. Guide to Sucralose [Product-Related]

Huel sells a “nutritionally complete food that contains all the proteins, carbs, and fats you need.” It’s like protein powder, but more complete.

Huel doesn’t have a “blog”. Instead, they have a single page with ~30 highly valuable articles.^[*]

They’re what I like to call power pages — in-depth articles that fully answer a question.

When To Use This Blog Style:

• You prefer fewer, high-quality articles to a consistent publishing schedule.

• A page-based blog as opposed to a feed-style blog gives you more time to focus on quality content and link building, while not forcing you to produce regular content.

10. GAIAM’S BLOG

Monthly Site Traffic: ~1.4M

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Meditation 101: Techniques, Benefits, and a Beginner’s How-To [Product-Related]

2. 10 Ways to Detoxify Your Body [Educational]

3. 5 Ways to Live an Authentic Life [Educational]

Gaiam sells Yoga equipment and apparel.

Their blog isn’t anything unique or crazy. It’s simply great advice on meditation, Yoga, and general wellness tips. A wonderful example to draw inspiration from!

When To Use This Blog Style:

• You want to drive potential customers to your site through Google.

• You want to build an audience who could eventually become customers (rank for keywords in your niche then create content upgrades to get them on your email list).

HOME BLOGS

It wouldn’t be a blog list without a little home improvement!

11. BROOKLINEN’S “BROOKLIVING” BLOG

Monthly Site Traffic: ~530K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Duvet, Coverlet, Duvet Cover, Quilt...What’s the Difference? [Product-Related]

2. The Eight Best Netflix + Chill Movies to Watch in Bed With Someone [Educational]

3. 6 Tips for Hot Sleepers [Educational]

Brooklinen sells luxury bedding at an affordable price.

Their blog combines home living tips, sleeping advice, how-to guides and wellness articles. Most of their content revolves around the bedroom (no surprise there!).

When To Use This Blog Style:

1. You want to drive potential customers to your site through Google.

2. You want to build an audience who could eventually become customers (rank for keywords in your niche, then create content upgrades to get them on your email list).

12. QUICK ZIP SHEET’S BLOG

Monthly Site Traffic: ~10K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. 20 Perfect Housewarming Gifts to Make You The Favorite [Product-Related]

2. The Perfect Sheets for Bunk Beds! [Product-Related]

3. The Perfect Sheets for RV Beds! [Product-Related]

Quick Zip Sheet sells sheets that zip on and off for hassle-free sheet cleaning and changing! (They’re really cool. Just sayin’.)

Their blog is still in its infancy stages, but they’re starting to see success by hitting page one on Google for some keywords. Like Brooklinens, much of their content is about bedroom talk. But they use their blog to rank for keywords like “RV sheets” and “Bunk bed sheets” as well!

Disclaimer: I wrote a guest post for this blog.

When To Use This Blog Style:

• Your products can be given as a gift, such as a new homeowner, new parent, etc.

TECH BLOGS

Next up, we’ve got a few technology-related blogs.

13. LEDGER’S BLOG

Monthly Site Traffic: ~118K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Upcoming Bitcoin Cash (BCH) Fork: What Does This Mean For You? [Educational]

2. Announcing the new Ledger Wallet desktop and mobile applications [Product-Related]

3. New firmware update 1.4.1 available for the Nano S [Product-Related]

Ledger sells hardware wallets — that is, “wallets” for your cryptocurrency.

Their blog, as you may have guessed, is all about cryptocurrency. They get more traffic from social media than search engines. Their blog is more about news and software updates than general advice.

When To Use This Blog Style:

• You’re in a news-related niche with frequent updates.

14. MISTHUB’S VAPE BLOG

Monthly Site Traffic: ~677K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. What are Nicotine Salts? Beginner's Guide to Salt E-Liquid [Product-Related]

2. Tutorial: Guide to Temperature Control Vaping [Product-Related]

3. Tutorial: NiChrome vs Ni-200 vs Titanium vs Kanthal vs Stainless Steel Vape Wire [Product-Related]

MistHub sells vape pens and juices.

Their main blog is mainly about vape tutorials and guides. Tutorials and how-to guides are excellent types of content to rank on Google, since people are often looking for this information and it can lead to sales by showing them how to do something using your product(s).

Note: MistHub’s blog articles rank on page one for product keywords like “NiChrome”.

When To Use This Blog Style:

• You have high-tech products and can rank tutorial-style posts on how to use that product type.

15. BREAZY’S BLOG

Monthly Site Traffic: ~795K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. How To Charge Your Vuse Electronic Cigarette [Product-Related]

2. The Danger Of Chasing The Nicotine Buzz By Vaping [Educational]

3. What Makes a Great Brick and Mortar Vape Shop? [Product-Related]

Breazy is another vape pen and juice store.

Their blog isn’t quite as popular as MistHub’s, but they’re getting there. They use a magazine-style format, with a mix of news articles, sales, and random fun pieces like “Anti-Halloween Costumes for Vapers”.

When To Use This Blog Style:

• You have high-tech products and can rank tutorial-style posts on how to use that product type.

SPECIALTY BLOGS

Finally, we end with specialty blogs — the blogs that didn’t fit into any of the other categories.

16. GOULET PENS’ BLOG

Monthly Site Traffic: ~202K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. Top 10 Wet and Dry Inks [Product-Related]

2. 12 Bullet Journal Layouts to Help Organize Your Year [Product-Related]

3. 12 Artists and How They Use Fountain Pens [Educational]

Goulet Pens sells fountain pens and ink.

Their blog is a combination of fountain pen education, sharing their customers' drawings, and Q&A videos.

When To Use This Blog Style:

• You want to create a community around your niche.

• You have interesting angles or perspectives on your industry.

17. PRETTYLITTER’S BLOG

Monthly Site Traffic: ~324K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. What’s the Deal With Cats and UTIs? [Product-Related]

2. Best Tips For Adopting a New Cat [Educational]

3. How to Clean Your Cat’s Ears [Educational]

PrettyLitter sells cat litter that’s lighter and healthier for your precious furbaby.

Their blog is all about tips on how to take care of your cat, the benefits of owning a cat, adopting cats, and pretty much all things cats.

When To Use This Blog Style:

• You want brand awareness and to rank for industry-related keywords.

• You have a product that solves a problem and you can write a guide on using your product to solve that problem.

18. THE WANDERING RV’S BLOG

Monthly Site Traffic: ~110K

Top 3 Articles by Monthly Search Traffic OR Shares:

1. 13 Best Small Travel Trailers & Campers Under 5,000 Pounds [Educational]

2. 20 Camping Experts Reveal The Best Hiking & Camping Gear [Product-Related]

3. Best RV Rental Companies [Product-Related]

The Wandering RV sells RV- and travel-related t-shirts and apparel.

The site started as a blog about full-time RVing and evolved into one of the web’s biggest authorities on RVing. I share tips on how to live in an RV, guides to must-have RV accessories, product reviews, and more.

Note: Wandering RV’s camping gear article ranks above camping gear-focused ecommerce stores for the keyword “camping gear”.

Disclaimer: This is my own site and it’s not hosted on Shopify. I added it as an example because we use our blog to grow our traffic and it’s helped us sell our apparel.

When To Use This Blog Style:

• Your #1 focus is on SEO and driving organic traffic.

• You’d like to make additional income through affiliate partnerships, not just through your products.

GET ADVICE ON HOW TO USE YOUR SHOPIFY STORE BLOG TO GROW YOUR REVENUE

You now have loads of inspiration to model your blogging efforts after.

But you might not know where to start, how to become a better writer, or what to write about. That’s where our free bonus comes in.

Click the button below to get our Shopify Blogging Cheat Sheet, with advice on how to get started with blogging, no experience required.

Get The Shopify Blogging Cheat Sheet

Content marketing is the only marketing left.